People are mocking Apple's latest iPhone accessory

People are mocking Apple's latest iPhone accessory Welcome to a Biomedical Battery specialist of the Schiller Battery
Apple has released a new $99 (£79) iPhone case, called the Smart Battery Case, which houses a battery that can give up to 25 hours of usage.
The design of the case closely resembles the iPhone from the front, but includes a "hump" on the back that houses the larger battery.
The design contradicts Apple's recent ethos of making every generation of iPhone or iPad thinner and thinner. Jony Ive, Apple's chief design officer, and Phil Schiller, Apple's senior vice president of marketing, regularly talk about the thought-out process of Apple's design.
People have taken to Twitter to mock Apple for the design of its case which adds bulk to the iPhone.
Alex Hern, the technology editor for The Guardian, unleashed a tweetstorm looking at how Apple's values contradict the design of the Smart Battery with such as Schiller AT-1 Battery, Schiller AT-101 Battery, Schiller SP-1 Battery, Schiller AT-2 Battery, Schiller AT-102 Battery, Schiller PT-160 Battery, Schiller Defigard 3002 Battery, Schiller Defigard 3002 IH Battery, Medtronic Battery, Medtronic DEFI-B Battery, Medtronic LifePak 20 Battery, Bionet EKG3000 BatteryCase.
"Why not make the f------ iPhone two millimeters thicker in the first place?" he wrote. "'Here at Apple, we sweat the details. That’s why our newest phone requires a $99 tumour to last from 7am to 11pm,'" he continued, mocking Apple's promotional videos.
Other case manufactures, such as Mophie, choose to either keep the battery at the bottom or include it in a more subtle way.
The Verge reviewed the device, which is available online now. "I’m not even sure design is the right word. It looks like my iPhone ate an iPod," it reads.